Milan
SOP No. 04 · Wine Experience

The Wine Recommendation SOP

The list on the table within five minutes, three bottles chosen for the order with one from the region, the first pour watched, and a sweet wine offered to close.

Free Resources
Who
Sommeliers and servers who present the wine list
When
Every table at lunch and dinner, from the list to the last glass
You need
The list, three bottles you can describe, tonight’s menu, the change slip
Time to train
45 minutes, with two role-played tables

What this SOP achieves

Every table chooses a wine it enjoys without declaring a budget or reading two hundred labels: three bottles that suit what was ordered, one sentence each, one of them from the region. The guest trusts the next suggestion, and the restaurant sells wine by the bottle instead of a glass of the house red.

Measured by

  • Wine list on the table within 5 minutes of seating
  • No price said aloud, and no guest asked for a budget
  • Three bottles offered, at three price points
  • At least one of the three from the region, said as such
  • One sentence per wine, tied to a dish on the order
  • Server at the table for the host’s taste and first pour
  • Bottle changed without discussion if the host is unhappy
  • Dessert or after-dinner wine offered in the formal restaurant

The procedure

29 steps in 7 phases, in the order they happen.

Phase 1 Before service

  1. 01

    Read the change slip from The Vintage SOP at the briefing: vintages that changed, wines with fewer than two bottles, wines sold out. Never suggest a bottle you have not checked tonight.

  2. 02

    Learn your three bottles from the card “Your Three Bottles”: the house pour, the step up and the one worth the story, with producer, price, one sentence and the dish each suits.

  3. 03

    Pick at least one wine from the region for each colour on tonight’s list, and learn one fact about it: the village, the grower or the grape. This is the local bottle you will offer at every table.

  4. 04

    Taste tonight’s new dishes with the kitchen at the briefing, or read the chef’s notes, and match each main course to one wine from the list, in under ten seconds, without looking.

Phase 2 Present the list

  1. 05

    Check yourself against The Presence SOP before your first table: uniform, name badge, hands, and tonight’s occasions and returning guests in mind.

  2. 06

    Put the wine list on the table within 5 minutes of the guests sitting down, with the menus or straight after them. Open it at the first page and hand it to the host, or place it in the centre if you do not know who will choose.

    “Here is our wine list. When you’ve seen the menu, I’d be glad to suggest something.”

  3. 07

    From here on you will speak to the table. The lines in this SOP are examples: say them in your own words, in a calm voice, and keep each one to a sentence or two.

  4. 08

    If you do not know who will choose, ask once, lightly, and give the list to that person. Never assume the host is the oldest guest or the man at the table.

    “Who will be choosing the wine this evening?”

  5. 09

    Step back and give the table 3 to 4 minutes with the menus. Come back when the menus close or the host looks up, and never stand at the table while they read.

Phase 3 Read the table

  1. 10

    Ask what they have chosen to eat before you talk about wine. If the order is not taken yet, ask what they are drawn to: fish, meat, or something from the grill.

    “Have you decided on your dishes? It helps me find the right bottle.”

  2. 11

    Ask one question about taste, not about knowledge: what they usually enjoy, or a wine they liked recently. Write down the words they use, such as “light”, “not too dry” or “something local”.

    “Is there a wine you’ve enjoyed lately, or a style you usually like?”

  3. 12

    Find the budget without asking it. Open the list, rest your finger on a region or a page, and let the prices sit in front of the host. Watch where they point and stay within that range.

    “There are two or three around here I’d happily drink tonight. Shall I tell you about them?”

  4. 13

    If the host names a price or a wine, take it as the brief and stay within about 10% of it. Never comment on the amount, and never suggest a bottle above it unless the host asks.

Phase 4 Narrow to three

  1. 14

    Offer three bottles at three price points, all of which suit what the table has ordered. Point to each on the list as you name it, so the host sees the price without anyone saying it aloud.

  2. 15

    Make one of the three a wine from the region and say so in plain words: where it comes from and who makes it. A guest away from home often wants to drink the place.

    “This one is from the hills 20 kilometres from here. The same family has made it for three generations.”

  3. 16

    Give one sentence per wine: what it is like to drink, or who makes it. No list of tasting notes, no scores, no technical terms unless the host uses them first.

    “The second is fuller and a little smoky, made by a grower who works only by hand.”

  4. 17

    Tie your suggestion to the dish on the order, by name. If the table has ordered both fish and meat, say which wine covers both, or suggest a white and a red by the glass.

    “You’ve chosen the lamb, Mr Okafor, so I’d go with the middle one. It’s made for it.”

  5. 18

    Stop talking once you have named the three. Leave the list open at that page and give the host time. Come back within 2 minutes if they have not called you.

Phase 5 Take the order

  1. 19

    When the host chooses, repeat the producer, wine and vintage, and write them on the order pad as you say it. From here the bottle follows The Bottle Service SOP.

    “The Vietti Barolo, 2019. I’ll bring it straight over, Mr Okafor.”

  2. 20

    Ask when the wine should be poured: now, or with the main course. A red for the main course can be opened and left to breathe; say so if it will help the wine.

    “Shall I pour it now, or keep it for the lamb?”

  3. 21

    If anyone at the table is not drinking that wine, offer them a glass of something else or an alcohol-free choice once, by name, so nobody is left with only water.

Phase 6 Pour and stay

  1. 22

    Present and open the bottle as The Bottle Service SOP sets out. Stay beside the host for the taste and watch their face, not the bottle.

  2. 23

    If the host hesitates, offer a word about the wine and wait. If they are still unsure, offer to change the bottle at once, without asking what is wrong and without defending the wine. A wine that is faulty follows The Faulty Bottle SOP.

    “If it isn’t what you hoped for, I’ll bring something else. Which way would you like to go?”

  3. 24

    Pour for the table, then come back within 5 minutes of the first course arriving and ask the host once whether the wine is working with the food.

    “How is the Barolo with the lamb, Mr Okafor?”

  4. 25

    When the bottle holds about one round of glasses and the main course is still on the table, tell the host and offer a second bottle or a glass of something different, as The Bottle Service SOP sets out.

Phase 7 Close the meal

  1. 26

    In the formal restaurant, when the dessert menu goes to the table, offer a dessert wine or an after-dinner wine by the glass, with one suggestion for the dessert each guest chooses.

    “With the lemon tart, a small glass of Moscato d’Asti is lovely: light and only lightly sweet.”

  2. 27

    Make this the same offer as the closing offer in The Upsell SOP, not a second one. Agree at the briefing who makes it at each table: the sommelier or the server.

  3. 28

    If the table declines, offer coffee or tea as the next course of the meal and leave it there. Offer the dessert wine once only.

  4. 29

    Before the table leaves, note in the guest profile the wine chosen, the wine refused and any words the host used about taste, so the next visit starts from what they liked.

What to record

The table

  • Table, number of guests, host
  • Occasion, if there is one
  • Dishes ordered, by course
  • Words used about taste

The choice

  • Three wines offered
  • Local wine offered: yes or no
  • Wine chosen: producer and vintage
  • Wine changed, and why

End of the meal

  • Dessert wine offered: yes or no
  • Dessert wine ordered
  • Profile note: wine liked or refused

What could happen

The host asks you to choose
Ask one question about taste and look at the page they opened. Choose from the middle of that page and say why in one sentence, tied to the dishes.
The guest names a price
Thank them and offer three bottles at or below it, never above. Do not repeat the figure aloud at the table.
The table wants wine by the glass only
Offer three wines from the by-the-glass list that suit the order, one of them from the region, and pour as The By-the-Glass SOP sets out.
One of your three has just sold out
Replace it before you reach the table, with the alternative on the change slip. If the guest asks for it by name, say so in one sentence and offer that alternative.
Nobody at the table drinks alcohol
Offer the alcohol-free drinks by name, as The Low and No SOP sets out, with the same care and one sentence each. Remove the wine glasses only after asking.
The guest knows more than you
Say what you know, ask what they are looking for tonight, and fetch the head sommelier if the question goes beyond you. Never guess a fact about a wine.

Common mistakes

  • Asking “What sort of price were you thinking?”. The guest has to declare a budget to a stranger in front of their guests.
  • Handing over the list and walking away. The guest turns pages, gives up and orders the house red or a bottle of water.
  • Recommending your own favourite instead of a wine for the dish on the order. The guest can tell, and it does not help them.
  • Offering three wines from far away and none from the region. The guest who wanted to taste the place has to ask for it.
  • Pouring the host’s taste and leaving. A host who is disappointed now has to complain, and most will not.
  • Bringing the bill after dessert without offering a dessert wine. The table that would have stayed for one more glass goes home.

Check your team

After training (45 minutes, with two role-played tables), each person answers these without the sheet.

  1. Within how many minutes of seating must the wine list be on the table?
  2. How do you find the budget without asking for it?
  3. How many bottles do you offer, and what must one of them be?
  4. What do you say about each wine, and what do you leave out?
  5. What do you do if the host hesitates after the first taste?
  6. When is a dessert or after-dinner wine offered, and how often?
  7. What goes into the guest profile before the table leaves?
The desk card

Your Three Bottles

Every member of your floor team should be able to sell these three without the list in their hand. Fill this in for your own cellar and brief it this week.

The house pour

  • Producer & wine
  • Price
  • One sentence
  • Order it goes with

The step up

  • Producer & wine
  • Price
  • One sentence
  • Order it goes with

The one worth the story

  • Producer & wine
  • Price
  • One sentence
  • Order it goes with

Re-do this card whenever the list changes. If a server cannot say all three from memory by Friday, the problem is the briefing, not the server.

The SOP Library.

No. 87 · Wine

The Bottle Service SOP

From the order to the last glass: the vintage read back before the foil is cut, the host’s taste, glasses topped up, and the next bottle offered as this one ends.

No. 88 · Wine

The By-the-Glass SOP

A glass list of three reds, three whites and a sparkling wine, a taste offered before each pour, every open bottle dated, and the next glass offered within a minute.