Hotel feasibility studies written by someone who has run hotels. What they cost, and where to start.
The first step costs €499. The reason to take it is that every project gets tested eventually — usually by the market, after the land is bought and the concept is fixed, when the answer can no longer change anything. This runs the same test while it still can.
Each takes the answer further than the one before.
Feasibility Study
Everything below, validated on site. Primary research, time in the market, and the document a bank, a partner or a board will accept.
feasibility.deliverablesLabel
- Everything in the Pre-Feasibility Study, validated on site
- Site inspection — constraints, access, orientation, and what they cost
- Primary research — conversations with operators, agents and the businesses that actually generate demand locally
- Verified development cost, priced against real local build data
- Operator and brand options, with indicative terms for each
- A full financial model, ten years, with sensitivity on the assumptions that matter
- The document formatted for a lender, an investment committee or a board
Pre-Feasibility Study
Your project, modelled. Indicative build cost, revenue at stabilisation, an operating model through to GOP, payback and yield, two or three scenarios, and the decisions that move the return most — each with a number on it. No site visit.
feasibility.deliverablesLabel
- Everything in the Market Assessment, carried forward
- Concept and positioning — the room count, mix and standard the market will actually carry
- Indicative development cost, benchmarked per key
- Revenue model at stabilisation — rate, occupancy, and revenue beyond rooms
- Operating model through to GOP, department by department
- Ramp-up across years one to three, not only the stabilised year
- Returns — payback period and indicative yield on cost
- Two or three scenarios, conservative through stretch, side by side
- The decisions that move the return most, ranked, each with a number against it
- The same success and failure conditions, now with numbers against them — what each one is worth to the return if it holds, and what it costs if it does not
- What a full study would still have to validate before anyone lends against it
Market Assessment
A yes, a no, or a yes-but — with the comparable set, the rate band your positioning can command, and the conditions this project would have to meet to work. Including the ones that would make it fail.
feasibility.deliverablesLabel
- The verdict — yes, no, or yes-but, on the first page, with the reasoning
- Demand — who comes to this market, why, and when
- Supply — what already exists at your level, and what is coming
- The comparable set — the properties a guest would genuinely choose between instead of yours
- The rate band your positioning can realistically command, and how it moves across the season
- The Gap — the shared failure holding your competitive set under its rate ceiling, what clearing it is worth per room per night, and whether your concept is positioned to clear it
- What has to be true — the two or three conditions this project depends on, each written as something you can verify
- What would make it fail — the circumstances under which this project does not work, named now, while naming them still costs nothing
- The questions this could not close, and which study closes them
Each fee is credited in full against the next. Starting small costs you nothing.
What does a hotel feasibility study cost?
A Market Assessment is €499 and a Pre-Feasibility Study is €3,500, both fixed and agreed before anything begins. The full study is quoted per project, because what it costs depends on how much has to be gathered before it can be written. Each fee is credited in full against the next.
What moves the price
- Market complexity — an established city with published data, or a destination still being built
- Concept — a single hotel, or a mixed-use scheme with several revenue lines
- Scenarios — one plan tested, or several compared side by side
- Fieldwork — a desk study, or time on site with primary research
How long does it take?
5 working days for the Market Assessment and 15 for the Pre-Feasibility Study, both fixed. The full study is scoped per project — its length follows how much has to be gathered before the writing can start.
Six questions, and you will know where the project stands.
Six questions about your project, and you will see where it stands, what your answers left open, and the nine questions a study would have to close. It takes about three minutes, and the result appears on screen — an email address is optional.
Six questions · about three minutes
The first step is the Market Assessment.
One conversation with me, and the Market Assessment that follows.
- The verdict — yes, no or yes-but, with the reasons
- Demand: who comes to this market, why and when
- The supply already operating at your level
- The competitive set a guest would choose between
- The rate band your positioning can realistically reach
The €499 is credited in full against whatever comes next: the €3,500 pre-feasibility study, or the full study, scoped and quoted against what your project needs.