Hotel feasibility studies. What they cost, and where to start.
The first step costs €499. The reason to take it is that every project gets tested eventually — usually by the market, after the land is bought and the concept is fixed, when the answer can no longer change anything. This runs the same test while it still can.
No email. No sign-up.
Each takes the answer further than the one before.
Feasibility Study
Everything below, validated on site. Primary research, time in the market, and the document a bank, a partner or a board will accept.
What it covers
- Everything in the Pre-Feasibility Study, validated on site
- Site inspection — constraints, access, orientation, and what they cost
- Primary research — conversations with operators, agents and the businesses that actually generate demand locally
- Verified development cost, priced against real local build data
- Operator and brand options, with indicative terms for each
- A full ten-year financial model
- The document formatted for a lender, an investment committee or a board
Pre-Feasibility Study
Your project, modelled. Indicative build cost, revenue at stabilisation, an operating model through to GOP, payback and yield, two or three scenarios, and the decisions that move the return most — each with a number on it. No site visit.
What it covers
- Everything in the Market Assessment, carried forward
- Concept and positioning — the room count, mix and standard the market will actually carry
- Indicative development cost, benchmarked per key
- Revenue model at stabilisation — rate, occupancy, and revenue beyond rooms
- Operating model through to GOP, department by department
- Ramp-up across years one to three, not only the stabilised year
- Returns — payback period and indicative yield on cost
- Two or three scenarios, conservative through stretch, side by side
- The decisions that move the return most, ranked, each with a number against it
- The same success and failure conditions, now with numbers against them — what each one is worth to the return if it holds, and what it costs if it does not
- What a full study would still have to validate before anyone lends against it
Market Assessment
A yes, a no, or a yes-but — with the comparable set, the rate band your positioning can command, and the conditions this project would have to meet to work. Including the ones that would make it fail.
What it covers
- The verdict — yes, no, or yes-but, on the first page, with the reasoning
- Demand — who comes to this market, why, and when
- Supply — what already exists at your level, and what is coming
- The comparable set — the properties a guest would genuinely choose between instead of yours
- The rate band your positioning can realistically command, and how it moves across the season
- The market gap — what is missing from what competitors offer today, what closing it could be worth per room per night, and how well your concept is placed to close it.
- What has to be true — the two or three conditions this project depends on, each written as something you can verify
- What would make it fail — the circumstances under which this project does not work, named now, while naming them still costs nothing
- The questions this could not close, and which study closes them
Each fee is credited in full against the next. Starting small costs you nothing.
What does a hotel feasibility study cost?
A Market Assessment is €499, a Pre-Feasibility Study starts at €3,500 and the full study at €7,500. The final figure depends on how much has to be gathered before it can be written, and is agreed before anything begins. Each fee is credited in full against the next.
What moves the price
- Market complexity — an established city with published data, or a destination still being built
- Concept — a single hotel, or a mixed-use scheme with several revenue lines
- Scenarios — one plan tested, or several compared side by side
- Fieldwork — a desk study, or time on site with primary research
How long does it take?
5 working days for the Market Assessment and 15 for the Pre-Feasibility Study, both fixed. The full study runs longer — its length follows how much has to be gathered before the writing can start.
Six questions, and you will know where the project stands.
Six questions about your project, and you will see where it stands, what your answers left open, and the nine questions a study would have to close. It takes about three minutes, and the result appears on screen.
No email. No sign-up.
Does the project hold? Find out while you can still change it.
45 minutes with a senior consultant. We look at where the project stands, what it takes to answer the question, and which of the three levels gets you there.
- No pitch deck — a working session
- Named senior strategist, not a sales rep
- You keep the plan either way
Kledis Brahimi · Lead ConsultantReplies personally, usually within one business dayAbout you
So we know whose hotel we are looking at.