Where you are losing
revenue.
Four numbers about your hotel, six questions about how it works today. The arithmetic runs on the figures you give: no industry averages, no percentages of ours. No email, no sign-up, nothing that leaves this page.
7,118 room-nights · 3,559 arrivals a year
Check-in upselling
In ten arrivals, how many times does the front desk offer a better room?
Needed to work out the figure
The upgrade is not offered as a matter of course: the better room goes unsold, and the guest never knew it was there.
Restaurant capture rate
In ten guests, how many eat with you at least once during the stay?
Needed to work out the figure
The guest sleeps with you and eats elsewhere. Your room stays half empty while one two hundred metres away fills.
Review score
What score do you hold on the portals today?
What are you aiming at?
The score moves only when somebody works on the service behind it: problems caught before departure, and a team trained to catch them.
OTA share
In ten bookings, how many arrive through the OTAs?
Needed to work out the figure
The OTA share is high: on every night you give away a slice of the rate for a booking you could have taken direct.
Fill in the missing figures to see the result.
An hour inside your hotel, on the real numbers.
We take the arithmetic you have just done into the property and check it with you, department by department. By the end of the hour you know where revenue is actually being lost and which area to start with. You also know what an engagement would cost, and which opening numbers the work would be measured against.
An hour to find it, and the first conversation costs nothing.