Operating Standard No. 111 · Concierge

The Hotel Car Standard

Every ride in a hotel or partner car run the same way: door opened, water in glass, temperature and music asked, journey time given, the phone used hands-free only.

Who
Hotel and partner drivers, checked by the head concierge
When
Every ride in a hotel car, or a car or boat booked through the desk
You need
A clean car, water in glass bottles, the job sheet, a hands-free phone kit
Time to train
45 minutes, with one ride driven beside the head concierge

What this standard achieves

Every guest who rides in a car the hotel sends gets the same welcome as at the desk: the door opened, water offered without plastic, the temperature and music set as they like, and a calm, safe drive. Partner drivers follow the same rules, so the guest cannot tell where the hotel’s own fleet ends.

Measured by

  • Car checked inside and out before every ride
  • Driver at the pickup point 10 minutes early
  • Door opened and closed for the guest at every stop
  • Water offered in glass or reusable bottles, no plastic
  • Temperature asked within the first minute
  • Music only if the guest wants it, at low volume
  • Journey time told to the guest before the car moves
  • Phone used hands-free only, never held while driving
  • Partner drivers given these rules in writing
  • Every ride logged with times and the guest’s comments

The procedure

30 steps in 7 phases, in the order they happen.

Phase 1 Prepare the car

  1. 01

    Before every ride, check the car outside and in: bodywork washed, windows clean, seats and mats vacuumed, boot empty, and no smell of food, smoke or strong air freshener.

  2. 02

    Stock the car with still and sparkling water, chilled, in glass or reusable bottles (local or filtered where you can), glasses or cups that are not plastic, tissues, sanitising gel and cool towels.

  3. 03

    Check the universal charger works, the Wi-Fi is on if the car has it, an umbrella is in the boot, and child seats are fitted if the job sheet asks for them.

  4. 04

    Read the job sheet: the guest’s name and how to say it, pickup time and place, destination, bags, language, mobility needs and any occasion. Check the route and the traffic 30 minutes before.

  5. 05

    Pair the hands-free kit and set the navigation before the engine starts. Once the car moves, the driver does not touch the phone again until it stops.

Phase 2 Meet the guest

  1. 06

    Check yourself against The Presence Standard before the pickup: uniform or dark suit, name badge, hands, shoes. Arrive 10 minutes early and park where the guest can see the car.

  2. 07

    Wait by the rear kerbside door. Greet the guest by name and introduce yourself with your first name and the hotel’s name.

    “Good morning, Mr Al-Harbi. I’m Karim, your driver from [hotel name].”

  3. 08

    Open the rear door, hold it until the guest is seated with coat and bag inside, and close it gently. Load the bags yourself and count them aloud with the guest.

  4. 09

    Before the car moves, tell the guest the destination and the journey time you expect today, with the reason if traffic will make it longer.

    “We’ll be at the airport in about 40 minutes, a little longer if the ring road is busy.”

  5. 10

    At an airport arrival, the meeting in the hall follows The Airport Transfer Standard. This standard takes over at the car door.

Phase 3 Settle the guest

  1. 11

    Within the first minute, offer the water and a cool towel, saying what there is and where it is.

    “There’s still and sparkling water beside you, and a cool towel if you’d like one.”

  2. 12

    Ask about the temperature and set it at once. Ask again later if the guest looks warm or cold.

    “Is the temperature comfortable for you, or shall I make it a little cooler?”

  3. 13

    Ask whether the guest would like music or quiet. If music, ask what kind, keep it low, and turn it off for any call the guest takes.

    “Would you like some music, or would you prefer it quiet?”

  4. 14

    Point out the charger and the Wi-Fi once, then let the guest decide whether to talk. Answer questions fully; never raise politics, religion, other guests or the hotel’s business.

Phase 4 Drive safely

  1. 15

    Before moving, check that everyone has a seat belt on. Drive within the speed limit and smoothly enough for a guest to read or sleep: no sharp braking, no weaving between lanes.

  2. 16

    Use the phone only through the hands-free kit, and only for the desk or the guest. Never read or send messages while the car moves; pull over somewhere safe first.

  3. 17

    No eating, smoking or vaping in or beside the car, and no personal calls while a guest is on board, even on the hands-free kit.

  4. 18

    If you will be more than 10 minutes late, tell the guest calmly with the new time, and call the desk hands-free so whoever is waiting is told.

    “There’s an accident ahead, Mrs Tanaka. We’ll arrive at about 20:15, and the desk is letting the restaurant know.”

  5. 19

    If the guest asks to stop, find a safe place within a few minutes and say where you are stopping and for how long you can wait there.

Phase 5 Arrive and hand over

  1. 20

    Stop as close to the entrance as is safe, get out first and open the guest’s door. If it is raining, hold the umbrella over them to the door.

  2. 21

    Unload the bags, count them aloud with the guest, and hand them to the door team or the venue. Check the seats and footwells for phones, glasses and bags before you drive off.

  3. 22

    If a return is booked, give the guest the pickup time and place and a card with the desk’s number.

    “I’ll be here at 22:30 for your return, Mrs Tanaka. The desk’s number is on this card.”

  4. 23

    Call the desk once the guest has been dropped off, with the time and anything to pass on: a request, a change of plan, a comment about the day.

Phase 6 Partner cars and boats

  1. 24

    Send these rules in writing to every partner car and boat company as part of The Partner Standard: the door, water without plastic, temperature and music asked, the phone hands-free only, and the desk called first.

  2. 25

    Each partner driver confirms in writing that they have read the rules before their first job, and receives the job sheet 24 hours ahead with the guest’s name and how to say it.

  3. 26

    Once a month, the head concierge checks one partner car at pickup without notice, or rides with the driver, and scores it against this standard in the partner file.

  4. 27

    After every partner ride, ask the guest about the car and the driver the same day and log the answer. Two weak reports in a season pause the partner, as The Partner Standard sets out.

Phase 7 After the ride

  1. 28

    Log the ride: times out and back, the guest dropped off, distance, fuel or charge, and anything the guest said or asked for, so the preferences reach the profile.

  2. 29

    Reset the car straight away: bottles replaced, bin emptied, seats checked, towels and tissues restocked. The car is ready for the next ride within 30 minutes.

  3. 30

    Report any damage, warning light or fault to the head concierge the same day. A car with a fault carries no guest until it is fixed.

What to record

The car

  • Plate and driver
  • Clean inside and out: yes or no
  • Water, towels and charger stocked
  • Child seats fitted as asked

The job

  • Guest’s name and how to say it
  • Pickup time and place
  • Destination and expected journey time
  • Bags and mobility needs

On board

  • Temperature asked and set
  • Music: yes and which kind, or quiet
  • Water and towel offered

Times

  • Arrived at the pickup
  • Left with the guest
  • Guest dropped off
  • Return time agreed

Guest notes

  • Preferences to keep in the profile
  • Requests passed to the desk
  • Comments on the car or the driver

Partners

  • Rules sent and confirmed in writing
  • Last spot check, with the date
  • Guest feedback after each ride

When the situation changes

The guest wants to sit in front
Open the front passenger door instead and move the seat back for them. Offer the rear seat once; never insist.
The guest takes a phone call
Turn the music off and drive quietly. Never join in, answer what you overhear, or repeat any of it at the hotel.
The guest asks you to drive faster
Say calmly that you will keep to the limit, give the expected arrival time, and call ahead hands-free to whoever is waiting if the guest will be late.
The guest feels unwell
Stop somewhere safe, offer water and fresh air, and call the desk hands-free. If it is serious, call the emergency number first. See The Doctor on Call Standard.
A child arrives with no child seat
Do not drive off. Fit a seat from the hotel’s stock or ask the desk for a car that has one, and tell the guest the delay in minutes.
A partner car has plastic bottles
Swap them for the hotel’s glass bottles at the door if there is time, note it in the partner file, and raise it with the partner the same day.

Common mistakes

  • Waiting in the driver’s seat while the guest opens their own door. The welcome the hotel gave at the desk ends at the kerb.
  • Leaving the radio on the driver’s own station. The guest spends 40 minutes with music they didn’t choose, too polite to ask.
  • Glancing at messages at a red light. The guest sees it, and stops trusting the rest of the drive.
  • Handing over a warm plastic bottle from the boot. The guest notices the plastic and the temperature, and wonders what else was skipped.
  • Setting the air conditioning for a driver in a suit. A guest in summer clothes is cold for the whole journey.
  • Giving partner drivers the rules once, by phone. Six months later nobody at their company remembers them.

Check your team

After training (45 minutes, with one ride driven beside the head concierge), each person answers these without the sheet.

  1. What does the car hold before every ride, and what are the bottles made of?
  2. What do you offer and ask in the first minute of the ride?
  3. When may the driver use the phone, and how?
  4. What does the driver tell the guest before the car moves?
  5. What do you check before driving away after dropping a guest off?
  6. How do partner drivers receive these rules, and how are they checked?
The desk card

The Car Before Every Ride

Thirteen checks the driver makes before the engine starts. A car that fails one waits until it passes.

  • Bodywork washed, windows clean inside and out
  • Seats and mats vacuumed, boot empty
  • No smell of food, smoke or strong freshener
  • Water chilled, in glass or reusable bottles
  • Glasses or cups, none of them plastic
  • Cool towels, tissues and sanitising gel
  • Universal charger working, Wi-Fi on
  • Umbrella in the boot
  • Child seats fitted if the job sheet asks
  • Hands-free kit paired, navigation set
  • Job sheet read, guest’s name practised aloud
  • Route and traffic checked 30 minutes before
  • Fuel or charge enough for the ride and back

The head concierge reads the list with each driver on Monday. For two weeks one car a day is checked at random before it leaves, and anything missed is named at the next briefing. A copy goes in every glove box.

The Standards Library.

No. 27 · Concierge

The Local Knowledge Standard

A shortlist the desk has visited and paid for, matched to each guest: the hotel’s own outlets first, then two places outside, with the dish, the table and the booking.

No. 28 · Concierge

The Outside Booking Standard

Every table, ticket or guide booked for a guest: read back to the venue, confirmed in writing within 15 minutes, reconfirmed on the day, so the guest arrives expected.